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The 4 Factors When Selling Your Home



The appropriate price point will determine the amount of time your home will be on the market while also being a reflection of your home’s relative worth to the comparable properties in your micro-market.

Some factors include:

  1. Location
  2. Neighborhood and Micro-Market
  3. Condition of Property
  4. Sellers Time Frame
  5. Buyer’s Market vs. Seller’s Market


After determining the true condition of your home, you can determine the necessary improvements in order to maximize your sales price. A Realtor can offer you much in this regard.

Some factors to explore are:

  1. Staging and Interior Improvement
  2. Deferred Maintenance
  3. Improvement to Curb Appeal
  4. Landscaping
  5. Showing Availability


Your realtor will be your ambassador to prospective buyers and guide you through the entire transaction, while having your best interests in mind.

The qualities your Realtor should embody are:

  1. Professionalism
  2. Proven Negotiator
  3. Integrity Driven
  4. Skilled Networker
  5. Technologically Proficient


The correct market strategy is intrinsic to obtain the highest selling price for your home. Identifying your properties strengths while mitigating its weaknesses will determine the target buyer for your property, the price it sells for, and its length of time on the market. 


3D Mapping

The Matterport 3D Design software enables buyers to visualize their dream home with stunning accuracy and in a manner sellers never dreamed possible. 

This is a brand-new technology that has not been utilized by the vast majority of realtors. It will give your listing a superior edge over comparable homes who have not utilized this cutting-edge marketing tool. 

Gives buyers from all over the world the opportunity to see every facet of your home. 

High-quality computer generated video enables buyers to experience your home and get a realistic feel for its size and layout by a push of a key or click of a mouse. 

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Aerial Photography 

  • Exhibits the overall orientation of your property.
  • Helps your property stand out from other homes that are on the market.
  • Provides vantage points not seen by a buyer when walking through the property.
  • Can give potential buyers a clear understanding of the neighborhood layout.
  • Helps make your property look more appealing to buyers.
  • Gives a clear determination of home size and lot size. 
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Video Photography

  • Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)

  • Posts with videos attract 3 times more inbound links than plain text posts.(Source: SEOmoz)

  • 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. (Sources: 3M Corporation and Zabisco)85% of the US internet audience watches videos online. Adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen)                                    
  • 85% of the US internet audience watches videos online. Adult males spend 40% more time watching videos on the internet than females.(Sources: comScore and Nielsen)